Snøhetta’s Interactive Exhibition

Renowned Norwegian architecture firm Snøhetta transformed LAUFEN space Wien for Vienna Design Week. Celebrating LAUFEN’s focus on innovation and exploration, the exhibition provided visitors with the opportunity to experience the ILBAGNOALESSI collection in a new individual way.

In collaboration with Snøhetta, LAUFEN has developed a new design concept that allows visitors to experience the LAUFEN brand and its products in a new and individual way at various locations.

Materials such as brass, clay, or ceramics shape common areas, such as the so-called Greeting Spaces, and represent the LAUFEN brand. Curated and interactive product presentations complement the brand experience.

The LAUFEN space in Vienna is the first place where this new concept is realized. A brass wall and a counter adorned with handcrafted ceramic pieces welcome visitors in the entrance area. In curated "product niches" designed with natural clay plasters and colors, the diverse living space of the bathroom can be explored and experienced with different ceramics, furniture, fixtures, and accessories in a tactile manner.

We are delighted to welcome visitors amidst the products of the ILBAGNOALESSI, the design award-winning bathroom ensemble, created by the Italian design star Stefano Giovannoni.

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