The LAUFEN space Vienna has just been reimagined as a place where architecture, design, and sensory experience converge in a dialogue of materiality and emotion. The renewed space places a clear emphasis on the tactile and visual qualities of materials, the interplay of light and shadow, and the creation of atmospheres that resonate beyond the purely functional. Each bathroom collection is now presented within a carefully composed environment, where color, texture, and form come together to craft a distinct spatial narrative.
Every setting has been meticulously curated to highlight the unique character of each collection — from the sculptural precision of ceramic surfaces to the warmth of natural textures and the vibrancy of thoughtfully chosen hues. Far from being a static showroom, the space invites exploration and reflection, allowing visitors to experience design as something immersive, dynamic, and alive.
Through this transformation, LAUFEN evokes emotion, captures mood, and makes the essence of space tangible through the considered orchestration of materials. The result is not merely a showcase of bathroom design, but a sensorial journey that celebrates craftsmanship, innovation, and the power of design to shape perception and feeling.
